Do you think that you might be wasting your time by adding a blog to your website? Do you get the feeling that perhaps nobody will be interested in reading what you have to say? If so, give this article a read. We’re going to talk about whether or not all business types can benefit from having a blog and if it will be worth implementing on your website.
Can all business types benefit from a blog?
The short answer is yes. It doesn’t matter what industry you are in – or how boring you think it might be, there’s always a huge benefit to creating a blog and sharing regular content.
Let’s look at a few examples:
● Aluminium loading ramps: can you imagine visiting a website that sells aluminium loading ramps and seeing a blog? The content within can’t exactly be all that riveting, surely? Well, contrary to what your first instinct might be, there’s an opportunity for them to write about so many different subjects, from health & safety when using the ramps, which ATVs are the best, how their ramps are manufactured, why aluminium is among the most recycled material on earth, and more. Sure, it might not be ground-breaking content, but some people will be interested and Google will certainly reward them for their efforts with additional traffic.
● Data analysts: to most people the words “data” and “analysis” are enough to send them to sleep. However, that doesn’t change the fact that proper data analysis can be leveraged to make people a lot of money – and money is by no means boring! It’s all about perspective.
● Cleaning services: again, house cleaning is a big enough chore as it is without having to read about it…but what if their blog is chock-full of awesome house cleaning hacks and tips that can make your life easier at home?
The fact is, it doesn’t matter what industry you are in, there’s always great opportunity for you to utilise a blog and turn it into a traffic-generating / conversion machine.
What are the benefits of having a blog on your website?
When you better understand the benefits of having a blog on your website, you’ll likely feel far more excited by the prospect of writing one. Here are some examples:
● Bring more traffic to your website.
● Generate more leads and conversions.
● You can repurpose your content for other marketing channels (e.g., Tweets and Insta reels).
● Build more authority and trust with your audience – and in the eyes of Google.
● Strengthen your brand recognition.
● Build a following.
● Update your audience with news, announcements, and sales.
● Overtake your competitors in organic search.
● Bolster your local SEO (e.g., for local SEO in Melbourneyou can create blog posts with geo-centric content including local landmarks and so on).
● Educate your customers on how to get the most out of your products / services.
● Unlock additional revenue streams.
● It’s critical for your long-term SEO success.
Final thoughts: Write what you know – and make it fun
Again, you might think that most people would not be interested in reading about your industry, but you’d be surprised! Nobody knows more about your products and services than you do, so use your blog to go into great depth, share your expertise, and add a valuable resource for your prospective customers to engage with.
